The Instagram Challenge

The Instagram Challenge: As part of the challenge, we supplied day-to-day prompts to assist fans come up with imaginative picture suggestions and also shared photos on our Instagram account along the way. It was a fun means to engage our fans, as well as we were thrilled by the action.

Running an image challenge is a great means to come up with material ideas and also improve interaction on your Instagram account.
And while it takes some preparation, in a few easy actions you could introduce of a difficulty of your personal.


The Instagram Challenge


Here are 6 lessons we learned from me:

1. Select themes that relate to your company or industry

At Continuous Contact, we work with small businesses and also nonprofits. So when we developed our challenge, we included a mix of company relevant themes and also triggers that encouraged local business owner to show their character and take their audience behind the curtain of their company.

We ensured to keep the motifs basic enough so that any individual that participated might locate something to photo in their organisation or during their daily routine every day of the challenge.

2. Choose a hashtag

When you conceptualize a list of concepts and share it with your target market, you intend to urge your audience to take the challenge with you. Ask participants to utilize a hashtag in the captions of their challenge pictures, so you can locate and also track all the photos that individuals are sending.

For example, for our Instagram challenge we utilized the hashtag #CCPhotoADay. We might quickly figure out that else was taking our picture challenge by looking up this hashtag in Instagram's search tab.

When you post your pictures on Instagram, be sure to add any other hashtags that are relevant to your images. Research shows that messages with 11 or even more hashtags obtain the highest possible interaction on Instagram.

Exactly how do you find the best hashtags to make use of? Attempt tools like Iconosquare or Instagramtags.com to search for the most preferred ones.

3. Involve with your participants

When you're running an image challenge, search for your hashtag each day to see your individuals' pictures as well as take a while to like them or discuss them.

Your individuals will likely do the very same to see that else is sharing challenge photos, and also to interact with their fellow digital photographers. They'll appreciate that interaction, and also the conversation will aid to create a sense of neighborhood around your photo challenge.

4. Experiment with your content

Images are one of the most popular material on Instagram, but you could additionally try to integrate other kinds of images for selection. Utilize cost-free devices like PicMonkey or Canva on your desktop computer (then email the photo to yourself and wait on your phone to upload to Instagram) or apps like Word Boodle to develop word photos-- quotes, realities, statistics, or topple a picture or background.

We made use of Photoshop to produce this word image, however you can do something comparable with any kind of complimentary tool or app:

You additionally do not need to produce brand-new material each day. Obtain from something you uploaded on your other social networks, your site, blog site, or email e-newsletters. Your visitors might not have caught the picture the very first time you shared it. Recycling material you've uploaded in other places likewise saves you time! Just see to it the material stays with your challenge style, and that you change the subtitle to mirror the conversation taking place on Instagram.

5. Plan your posts

Running and participating in a month-long image challenge requires some preparation. Recruit colleagues, good friends, or colleagues to come up with ideas for every style, and to take several of the images or create photos for you.

Set a daily pointer in your schedule for the photo challenge Some picture challenge individuals take a screenshot of the challenge prompts as well as make it their phone's wallpaper so they'll see it each time they examine their phone.

6. Promote your challenge

Do not forget to spread the word about the photo challenge on your other social media networks and also in your e-mails. Link to it on your website and in an article to reveal it to a broader audience, or installed a board of images that consist of the hashtag using devices like HashAtIt.

The people who follow you on various other networks, sign up for your emails, or read your blog may not know that you have an Instagram account, so speaking about the challenge in various other locations will certainly boost your direct exposure.

Individuals often want to start difficulties at the start of the month, yet you could advertise the challenge after your organisation has completed it.